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Picture it now: You’re walking down the sidewalk in a big city. As you approach a section of buildings, you notice a large sign overhead. It’s a vintage theater, the name displayed proudly in vibrant lighting over the door: THE GRAND THEATER. It’s lit with red and white bulbs, creating a picturesque display. It draws […]

For a business to stay relevant, it needs to adapt and change with the times. In some cases, this change can come in the form of a company rebrand. Rebranding can include changing a logo, motto, color scheme, business name, company ideals, and more. With any rebrand that involves changing a visible element of the