For a business to stay relevant, it needs to adapt and change with the times. In some cases, this change can come in the form of a company rebrand. Rebranding can include changing a logo, motto, color scheme, business name, company ideals, and more. With any rebrand that involves changing a visible element of the company, new business signage is imperative.
Without new signage, people will not see the change. This makes the rebrand ineffective and can cause setbacks in the process. But, with effective sign solutions by a signage expert such as Legacy Sign Group, your corporate rebrand will be simple, seamless, and effective.
In this article, we will explain the significance, process, and signage solution for your upcoming company rebrand. Read on to get a better understanding of what you can expect from a corporate rebrand.
Why Do Companies Rebrand?
To begin, let’s explore the reasons behind a rebrand. Why would an established company want to rebrand themselves? Well, there are many reasons that businesses choose to make a change. A rebrand, which can serve many purposes and come in many forms, may be a result of a shift in management, adoption of new virtues, or efforts to keep up with changing trends.
Here are some of the most common reasons that businesses choose to rebrand:
- Take a New Approach: Oftentimes, companies are simply looking for a change in one of their public elements. This can include logos, color schemes, names, owners, products, and more. When a company is looking to make a drastic change to one or more of these, they often opt for a corporate rebrand.
- Appeal to a New Market: As times change, so do marketing tactics. A new look can attract broader audiences and draw attention from people who may not have noticed the company previously. In addition, with the passing of time, new trends become popular and can affect many types of businesses. To stay relevant to the audience, a company rebrand may be necessary.
- Send a New Message: Some companies choose to rebrand because they are overhauling their old tactics and implementing something entirely new. This can come with a shift in management or ownership, which leads to a change in philosophy. When a business is trying to create a new image, they may choose to rebrand and start fresh with a whole new look to compliment their new message.
These, however, are not the only reasons that companies will move to rebranding. Regardless of the reasons, a company rebrand requires specific strategies and efforts to ensure that the process is effective and that the new brand attracts as much (or better: more!) attention than the old brand.
Company Rebranding Strategy
Implementing your new brand takes decisive planning and comprehensive tactics. First, you’ll have to determine exactly what needs an update and how you can do it. Then, you have to initiate your plan and strategically launch your new look. Here’s a brief overview of the steps involved in a company rebrand:
- Consult All Stakeholders
Before making any official changes, it’s imperative that you consult anyone who holds a stake in your business. A company rebrand is a significant change, and all parties should be involved in the process.
- Define Your Market
To generate the concept for your corporate rebrand, you should first consider your market. Who is your audience? Is your goal to appear timeless or keep up with changing trends over time? What message are you trying to portray with your new brand? Once you have defined your market and audience, then you can move into the planning stage.
- Create a Clear Plan
After you determine your market, you can begin planning your rebrand to appeal to your audience. You may need to change your logo, fonts, color schemes, slogans, and more. In some cases, businesses also choose to change their name. However, before changing your company name, deeply consider the impact. This shift will decrease brand awareness and online presence in the beginning. Over time, this can be re-established, but it will take patience.
- Organize the Company Rebrand
Once you have determined your exact plan, it’s time to implement the changes. Determine the process you would like to take in switching to your new brand. You will have to consider your website, email signatures, business cards, social media accounts, stationery, business signage, and more. To properly apply a new brand, you will need to organize a launch for each of these platforms.
- Contact Professionals to Guide the Rebranding Process
In many cases, it’s highly beneficial to hire a rebranding agency to aid in your company rebrand. They can help organize the process and create highly effective checklists to get everything done. However, you will also need other professionals to complete your rebrand. This may include website designers, signage experts, and more. By contacting these professionals, you can ensure your rebrand is hassle-free and effective.
With a skilled team of rebranding specialists and your in-depth plan, you can carry out your corporate rebrand quickly and efficiently. Whether you are looking to change your company name, logo, color palette, or another visible element, new business signage will be an essential step in your rebranding process. That’s why it’s so important to get a sign expert – like the team at Legacy Sign Group – on your company rebrand team.
Signage Updates During Rebranding
Once you have created your plan, one of the most important steps is organizing new business signage. Your signs advertise your company to everyone passing through, and people are sure to take notice of the change. With a rebrand, new business signage is one of the first ways that people will recognize your new brand and become familiar with your updated company.
While many people think of the monument signs along the road or the illuminated letter signs attached to a building wall, a company rebrand often requires far more than a change to these outdoor signs. Oftentimes, a corporate rebrand necessitates the change of indoor signage as well. Whether a company logo sign that adorns the wall or wayfinding signs used to guide visitors through your building, businesses tend to have many signs that will need an upgrade.
During your company rebrand, you may need to update your:
- Wall Signs
- Pylon Signs
- Wayfinding Signs
- Monument Signs
- Electronic Message Centers
- Blade Signs
- Vinyl Graphics
- And more
At Legacy Sign Group, our skilled team will handle the design, fabrication, and installation of all of your business signage during your rebranding process. From the smallest business to the largest corporation, we’ve got you covered.
Multisite Corporate Signage Rebranding
For corporations that span across multiple locations, rebranding can be a challenge. The rebrand has to be coordinated across various sites, ensuring the transition is simple and harmonious. To best accomplish this, strategic planning is essential.
With the help of rebranding professionals, your transformation can be completed attentively and effectively. There are many elements to plan for, and having the new perspective of an outside agency helps you track each of these components. A rebranding agency understands the ins and outs of the process and can make sure your company is ready for the launch.
At Legacy Sign Group, we are versed in multisite corporate rebranding strategies, and we will arrange for the most efficient signage installation procedures. Whether you want your locations to be updated as quickly as possible or in set stages, we can help. Make your changeover straightforward and successful by contacting our expert signage team.
In Conclusion: Legacy Sign Group Has You Covered for Your Company Rebrand
Overall, there are many reasons for a rebrand, including updates to your look, management, goals, and more. Rebranding helps businesses stay relevant in an ever-changing society. Whatever the reason, there are many things to consider during a company rebrand. From logos and names to slogans and virtues, you have to take each piece into deep consideration.
When it’s time for your rebrand, you need a team of professionals to make the process simple and smooth. Legacy Sign Group is here for all of your corporate signage rebranding solutions. Whether you need a new high rise sign, monument sign, wayfinding signs, or other sign selections, we have everything to make your rebrand effective.
If you’re considering a company rebrand, call Legacy Sign Group today. We will design, fabricate, and install your new business signage with your rebrand goals in mind. Reach out today to get started!