Fonts and Signage Design
Fonts are one of the most underrated elements of signs and designs. Fonts or typefaces can be used to grab attention and set the mood to get more people looking at your sign. Simply put, fonts can tell a lot about what kind of business you are running and what products or services you offer.
The Psychology of Fonts
Just like any other element of signs, fonts can deliver a powerful message that resonates with the public and costumers for a long time. There is a reason why academics have chosen Times New Roman for their essays, dissertations and articles. Fonts can also be shaped to resemble the actual product itself. Bookstores typically have a rugged rectangular shape while food companies often have softer and more curved fonts.
Lower case vs. upper case:
Lower case is the go to font style for road directions. It is far easier to read and we are used to reading lower case faster. Lower case is easier for the mind to recognize and it is used for fast information signaling such as when quick recognition is important. Upper case on the other hand are used for aggressive attention seeking such as road signs that demand your attention to stop or pay attention to the road. It signifies more of an alert signal and it grabs attention faster.
Bold vs. underlined:
Bold style does have its place in signs. It can be used to structure or keep the attention focused on the writing. Underlined letters are used for specific and more focused approach of attention. For instance, food restaurants often use underlining for their letters for things costumers ask for the most such as: ‘fries included’.
Spacing between letters, phrases, and paragraphs is very important. This has changed with time as attention spans decrease and people find bulkier and stockier looking signs and phrases harder to read. This is why good articles often have the right amount of spacing between paragraphs to keep the reader interested in the information. The same goes for spacing between letters as it can be far more important than you think. More space between letters mean easier read.
Font strategy for the best results
You should be very careful as to which font you should use and how you use it in your sign. It’s always best to be consistent with the type of fonts you use from start to finish, this will make you more memorable by having a consistent font style that your customers always see.
There are exceptions to the rule where signs have a hybrid form of serif and non-serif, bold and light fonts. The best thing to do in order to have a perfect looking sign is to stay consistent with your font, style and the spacing to make things more memorable for your costumers.
What fonts should you use for your signs
There are over 100,000 known and used fonts, but not every one of them is going to be the best option for your sign to represent your brand and what you stand for. However, these fonts have always worked well for most business because of their classic memorable look.
Helvetica is widely used for many things such as signs, reading, assignments and people are used to it, which makes it welcoming. However, its popularity also means that you don’t get to stand out as a brand.
This is a great font for people who are starting out, it’s a relatively new font which makes it interesting and modern. The letters look neat and thin enough to make this font for a stylish sign.
Times New Roman:
This is commonly used in classical academic readings such as essays and readings. Its presence gives the feeling of professionalism and information. However, its use in signs is limiting because it lacks versatility.
Play fair display:
This font is very new compared to some of the other fonts. It is commonly used in blogs and celebrity gossip articles. It’s very versatile and it can be used for a lot of reading related signs.
Most of Trajan fonts are very simple and bold. They are mostly used for some movie posters, religion, and marriage. It has a very authoritative feel to it and it works well across all niches.